Building a campaign management system for a direct marketing company

A direct marketing and fundraising company needed a custom software application for direct marketing campaign management to replace both a legacy system used in house and a client-facing application that the company marketed to its clients.

Trigent created the new Web-based application that enables different types of users to analyze and segment large data sets, target specific market segments for different campaigns, and manage workflow processes across the campaign lifecycle. The new system is designed to both streamline campaign management activities around account and data management teams within the agency, and to provide added value to clients requiring their own campaign management capabilities.