Web based CRM product for financial planners

Customer

The client, a Minnesota based entrepreneur, wanted to provide financial planners, a personalized way of keeping in touch with their customers. Several studies have indicated that clients leave their broker or financial planner due to a lack of contact. A personal handwritten note on the other hand provides the warmth and caring touch to the customers.

Project Objective

Their clients wanted to replicate an individual’s handwriting and print handwritten notes through the development of its web based CRM application.

Customer Challenges

The client wanted to provide financial planners, a personalized way of keeping in touch with their customers. Several studies have indicated that clients leave their broker or financial planner due to a lack of contact. The client had an innovative idea of reaching hundreds of contacts through personal handwritten notes through an application that could replicate an individual’s handwriting and print handwritten notes

Trigent's Solution

Trigent worked with the entrepreneur's innovative idea of reaching out to hundreds of target contacts with handwritten notes and built a .NET platform specific to the needs of financial planners. The solution required the functionality of a CRM tool with the ability to lend personalization features not available with conventional CRM tools in the market.

There was limited documentation available to begin the process of development for building the solution. Trigent ensured the continuously evolving requirements were gathered properly. Quick prototyping was done to get the client buy-in on the solution. To get the final output several third party tools were integrated/ coordinated with the solution.

Client Benefits

Trigent helped develop the web based CRM application to meet the requirements of financial planners in an easy and scalable manner. The application was initially targeted for financial planners, but has now found avenues for tapping potential in other markets. Some of the benefits include

• The CRM system helped develop better communication channels
• Helped improve customer responsiveness and build customer loyalty
• Use the CRM application to quickly differentiate high-value customers
• The total cost of ownership is much cheaper because of lower cost of implementation and deployment