Choosing the Right Platform for Mobile Application Development
Summary : Several businesses worldwide have created their mobile presence and they have also learnt their lessons, the hard way, as they struggle with issues related to managing information silos on multiple devices and platforms, disparate web and mobile presences, maintenance issues and several others, all adding to ambiguous ROI.
The argument then would be to turn it backward and view mobility from the perspective of the business objective. From that approach, it becomes far easier for an organization to arrive at a mobile strategy and choose the development approach for the mobile application, namely native, web or hybrid. This white paper analyses the three options with the author's recommendations.
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