Marketing & Web 2.0

Marketing Services for ISVs in the Product Definition and Launch Phase

Trigent helps SMEs ISVs launching new products and Startups generate the vision and requirements from their products.  We use a combination of Rational’s Business Vision and Open Source proprietary tools and methodologies to:

• Research markets online and validate stakeholders’ market data
• Understand competition and market positioning
• Create a Business Vision for the product
• Develop Business Requirements
• Prepare Functional Specifications for products that can be dovetailed into the Product Development Lifecycle with minimal effort

Online Market Research and Data Mining Services

Data Mining and Web Research Services

Trigent offers high quality offshore internet prospecting and data cleansing services at competitive costs and faster turn-around-time. Trigent’s team of Internet Research professionals are highly experienced and proficient in finding company details, email addresses and other internet research areas of interest.
Examples of our work include-

• Trigent is assisting an organization in the life sciences industry by extracting information on identified research areas of interest.
• Trigent is assisting a company in data extraction information about colleges that help prospective students connect to colleges in North America.

How can we help you?

• Data cleansing your existing information collected from different sources in terms of emails, phone numbers, and addresses.
• Data extraction for product information (i.e. name, description, product details, SKUs, categories etc.) from identified websites in the required formats.
• Researching names, phone numbers, emails from targeted websites
• Web research on opportunities and events related to any field, e.g. education, manufacturing, life sciences or financial sector.

Marketing Services for Online Marketing and Lead Generation - (SEO) Search Engine Optimization and PPC Service Framework

Trigent helps Software Vendors (ISVs) and Startups run online marketing campaigns and generate leads on the web. Our SEO/PPC professional help you:

• Plan and run online campaigns using best practices
• Navigate and analyze and select from a myriad of options available for online marketing and suggest what may work best for your product
• Use best of breed industry tools to show you metrics in the process of planning and measuring success to  help you gain confidence in your campaigns and get results
• Cut through the clutter and jumpstart your online marketing without major investments
• Plan and invest in online marketing depending on market needs and the budget available for maximum ROI, instead of incurring large fixed costs upfront and ongoing.

Trigent’s SEO/ PPC Services include:

SEO Services

One time:

• Website Advisory Services
• SEO Diagnostics using industry standard checklists and tools
• Competitive Analysis
• Recommendations for Website and SEO

Ongoing:

• Maintenance and monitoring of website SEO profile and continuous improvement

PPC Service Framework

Trigent provides the framework and services for planning, launching, monitoring and refining of Pay per Click campaigns for your product on a sustained basis to get the maximum ROI from the web.  Activities include:

• Researching keywords
• Planning online campaigns – ad vehicles and online media
• Setting up Adwords campaigns
• Budget advisory services
• Yield tracking, monitoring and dashboarding

Trigent professionals help clients in automating processes for online marketing as much as possible use of  frameworks and tools such that campaigns can be set up and monitored cost effectively.

Marketing Services for Sales and Customer Management - CRM Integration and Custom CRM solutions

Specific industry sectors like the Financial Services, Real Estate, Multi– Level Marketing and Healthcare sectors need very specific CRM features and requirements that generic SFA / CRM solutions cannot meet.  Trigent plans and builds custom CRM solutions for these market segments.

Trigent also helps customers implement SFA solutions like Salesforce.com, SugarCRM.com, Microsoft CRM and Oracle quickly and efficiently.  We also help integrate these solutions with other internal applications and set up email marketing processes.

Marketing Services for Enabling Web 2.0 and Building Community Platforms

Trigent helps you quickstart your Web 2.0 initiative.  We use open source tools like Wordpress, Content Management Systems like Joomla, Drupal or the Microsoft Web Platform or Microsoft SharePoint to plan, develop and launch your Web 2.0 initiatives such as:

• Blogs
• Wikis – internal and external
• Partner sites and extranets
• Online communities for research and collaboration