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Building and Selling Software in a Declining Market:
4 Ways to Work Smarter and Beat the Competition
by Nagendra Rao
Summary
2008 figures from SoftwareMag.com, the IT Software journal, show that more than 100 companies in the Software 500 are smaller, new, emerging, innovative and working smarter.
Trends indicate that 2009 and beyond will be tougher times for ISVs and companies who use software to run their businesses. Competition will be intense. Price pressures will be high. Only companies that work differently will survive.
This whitepaper discuss 4 specific ways to work smarter and beat competition.
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