Company White Papers
Why Omni-channel User Experience Testing is No Longer Limited to eCommerce
Summary : Connected customers are interacting with brands in unpredictable ways, often moving between channels throughout a single purchase. In this dizzy technological landscape it is no longer sufficient to offer multiple channels with distinctive experiences. Instead, the user takes center stage, and acts on his or her preferences regardless of the channel, blurring the lines between brick-and-mortar and screen-to-screen worlds. As a result, omnichannel businesses strive for omnipresence, providing customers with an integrated, seamless experience regardless of the device.
In this whitepaper, learn the importance of a well-designed strategy in which testing takes center-stage to make the customer journey seamless from one touch point to the next, with minimal customer effort.
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